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Plasticity of the neural coding metaphor: An unnoticed rhetoric in scientific discourse

Published online by Cambridge University Press:  28 November 2019

Giulia Frezza
Affiliation:
Metaphor Lab Amsterdam, University of Amsterdam, 1012VB Amsterdam, The Netherlands. [email protected]://www.researchgate.net/profile/Giulia_Frezza
Pierluigi Zoccolotti
Affiliation:
Dipartimento di Psicologia, Sapienza Università di Roma, 00185, Rome, Italy. [email protected]://www.researchgate.net/profile/Pierluigi_Zoccolotti?ev=hdr_xprf

Abstract

The convincing argument that Brette makes for the neural coding metaphor as imposing one view of brain behavior can be further explained through discourse analysis. Instead of a unified view, we argue, the coding metaphor's plasticity, versatility, and robustness throughout time explain its success and conventionalization to the point that its rhetoric became overlooked.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2019

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