The correlative coactivation of sensory inputs, Hebb's “second rule,” probably plays a critical role in the formation of word representations in the neocortex. It is essential to the acquisition of word meaning. The acquisition of semantic memory is inseparable from that of individual memory, and therefore the two probably share the same neural connective substrate. Thus, “content” words are represented mainly in postrolandic cortex, where individual perceptual memories are also represented, whereas “action” words are represented in frontal cortex, with executive memories. The activation of a memory network may not necessarily entail the high-frequency oscillatory firing of its cells, though reverberation remains a plausible mechanism of short-term memory.