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Effort aversiveness may be functional, but does it reflect opportunity cost?

Published online by Cambridge University Press:  04 December 2013

David Navon
David Navon*
Affiliation:
Department of Psychology, University of Haifa, Haifa, 31905, Israel. [email protected]
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Abstract

Though the aversiveness of effort may indeed serve in selecting tasks for executive attention, the notion that it reflects opportunity costs is questionable: The potency of distractions in real-life situations is not regularly related with the potential benefit from attending to them.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 36 , Issue 6 , December 2013 , pp. 701 - 702
Copyright
Copyright © Cambridge University Press 2013 

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