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The dynamical hypothesis in social cognition

Published online by Cambridge University Press:  01 October 1998

J. Richard Eiser
J. Richard Eiser
Affiliation:
Department of Psychology, University of Exeter, Exeter EX4 4QG, United [email protected]
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Abstract

Research in attitudes and social cognition exemplifies van Gelder's distinction between the computational and dynamical approaches. The former emphasizes linear measurement and rational decision-making. The latter considers processes of associative memory and self-organization in attitude formation and social influence. The study of dynamical processes in social cognition has been facilitated by connectionist approaches to computation.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 21 , Issue 5 , October 1998 , pp. 638
Copyright
© 1998 Cambridge University Press

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