Cultural heritage preservation is literally and metaphorically big business in Japan. Not only does the Japanese government commit considerable resources to the designation of heritage at local, national, and international levels, heritage preservation plays a central role in strategies to develop Japanese tourism on which the country’s economy is increasingly reliant. Many local communities are persuaded both by the idea of tourism as a path to economic development/revitalization, and by heritage preservation’s place in it, and vie to have heritage sites in their locales recognized for their cultural value. These combined local and national interests in heritage produce an ever-expanding landscape of acknowledged cultural heritage, which functions, in effect, as a circuit of state-sanctioned national history and cultural value. Not surprisingly, the narratives told in this circuit are celebratory, speaking to Japan’s extraordinary cultural and aesthetic achievements, or its remarkable natural landscape. Where sites commemorate tragedy or disaster, the narratives slant towards positive attributes like resilience, peace, or a regard for nature’s awesome power.