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Published online by Cambridge University Press: 14 March 2025
Japanese mainstream media have stereotyped Japanese Hallyu fans as “middle-aged,” asexual and unhappy women. A right-wing backlash since 2012 further made them targets of xenophobic as well as sexist attacks. After socio-historically contextualizing this constructed fan image, this article probes Kitahara Minori's Good-bye Hallyu to ask, “if Hallyu has empowered the audience, how has it done so?”