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Whaling: Good for the World, the Nation, and You
Published online by Cambridge University Press: 14 March 2025
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This article explores the evolving rhetoric of commercial whaling advocates in Japan and Norway, who frame whaling as essential for global, national, and personal health. I show that proponents leverage sustainability discourse and health narratives to present whaling as beneficial for marine ecosystems, national food security, and individual well-being. By coopting the language of the United Nations’ Sustainable Development Goals (SDGs) and casting whaling as “healthy,” the whaling industry and its backers challenge the anti-whaling hegemony, portraying it as irrational and unscientific. While the alleged environmental benefits of whaling have been significant to the rhetorical arsenal of the industry since at least the 1990s, a growing emphasis on the personal health benefits of whalemeat suggests the opening of a new front in struggles to influence public opinion.
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