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This Is the New Japan: Immigrants are Transforming a Once Insular Society

Published online by Cambridge University Press:  07 May 2025

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A few years ago, when Milton Minoru Takahashi first set out to improve conditions for Brazilian guest workers living in Nagoya, he thought he'd be telling Japanese about soccer, samba and Brazilian beaches. They were the sales hooks the Brazilian-Japanese Takahashi—who works for a nonprofit foundation that aids the 60,000 foreigners in Nagoya—thought could open locals' eyes to the beauties of Brazilian culture. But, he says, “the Japanese didn't want to hear about those things. They wanted to talk about noise and garbage”—problems allegedly caused by the Brazilian immigrants in their neighborhoods.

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Copyright © The Authors 2006