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Spinning the Rings: The Media and the 2020 Tokyo Olympics

Published online by Cambridge University Press:  14 March 2025

David McNeill
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Abstract

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Olympic organizers have used a mix of spin and patriotic arm-twisting to sell the 2020 Games in their attempt to rebrand Japan as open and multicultural. But another Japan - chauvinist and fretting about its place in a globalized world - keeps showing through.

Type
Research Article
Information
Asia-Pacific Journal , Volume 18 , Issue 5 , March 2020 , e5
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-No Derivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
Copyright © The Authors 2020

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