In 2011, the recently established South Korean broadcasting network Channel-A launched Ije mannareo gamnida (Now on My Way to Meet You), a program whose format brings together a group of a dozen or more female talbukja (North Korean refugees) on a weekly basis. These women interact with host Nam Hui-seok, an additional female co-host (or, in the earlier episodes, two), and a panel composed of four male South Korean entertainers. Episodes typically open in a lighthearted manner, with conversation about daily life in North Korea alongside mild flirtation between the Southern male and Northern female participants, often involving song and dance, but climax with a talbuk seuteori, an emotionally harrowing narrative from one of the border-crossers detailing her exodus from North Korea. Via this framework Ije mannareo gamnida attempts to nurture the integration of North Korean refugees into South Korean society; personalization of their plight occurs in conjunction with reminders of a shared Korean identity maintained despite the regime they have fled, which is depicted as cruel, repressive and backward. The show has proven a minor hit within South Korea and received coverage from local and global media (see, e.g., Kim 2012; Choi 2012; Noce 2012).