Imagine that you are Thai and poor, as most people in this country still are. Imagine that you are aware of your social position, as most poor Thais are, and that you are educated and understand the complexities and hidden meanings of political life of your country, which most Thais do not. You have basically two alternatives if suicide or emigration is not the option: to support the outrageously elitist aristocracy and the army (many of whose members now paint themselves yellow) whose goal is to preserve society's feudal arrangements, or support the business tycoon accused of tremendous corruption (his people are painted red). If you can't chose between these two camps, you are out of luck – nothing else is on the menu.