The President of the Republic of Korea is unique as a politician in the media age, both in embracing the potential of the Internet and refusing to pander to the sound bite. He spends hours on-line each week promoting his vision of e-government. The website of the Cheong Wa Dae presidential residence, the Korean equivalent of the White House, features a picture of Roh typing away furiously at his laptop. Roh, who has authored a biography of Abraham Lincoln, on whom he models himself, and like Lincoln, crafts speeches of great intellectual complexity. Roh also sees himself as the leader of a nation divided between North and South, and fragmented within. He works on the assumption that concepts and ideals can transform a society.