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AMPO in Crisis? US Military's Manga Offers Upbeat Take on US-Japan Relations

Published online by Cambridge University Press:  07 May 2025

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At noon on Wednesday, August 4, 2010, the Public Relations Office of the United States Forces Japan (USFJ) released the first of four volumes of a manga, Watashitachi no dōmei - Eizokuteki pātonāshippu/Our Alliance - A Lasting Partnership. The manga series was intended to mark and celebrate the 50th anniversary of the Treaty of Mutual Cooperation and Security between the United States and Japan (better known as AMPO) that had been signed between the United States and Japan in Washington, D.C. on January 19, 1960. Despite its express purpose to burnish the reputation of USFJ and appease critics of the alliance, the launch of this entirely new public relations effort was unfortunately timed. Delayed by several months, it was released two days prior to the 65th anniversary of the dropping of “Little Boy” on August 6, 1945. It also came shortly after the failure to create a new base to replace Futenma Marine Corps Air Station. “In this politically and militarily charged environment,” explained Major Neil Fisher, the director of the Public Relations Office and a member of the U.S. Marine Corps, “every element in the manga suddenly meant something.” Drafts of the manga had been vetted carefully by a slew of military and other officials beyond the Public Relations Office in Tokyo. Apparently, all senior leadership within USFJ, representatives in the International Public Affairs Office of the Japanese Ministry of Defense, the North America desk of the Pacific Command in Hawai'i, as well as the Pentagon were consulted to weigh in on the final product before it became available on the USFJ webpage for free downloading and promoted in a variety of locales. At the same time, 100,000 copies were produced in hardcopy and distributed to people around U.S. military installations; to people who perhaps had not yet made up their minds about how they felt about the alliance, ranging from mid-teens up to midthirties; and to attendees at manga and anime fairs.

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Research Article
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Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-No Derivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
Copyright © The Authors 2010

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