A little magazine is a magazine designed to print artistic work which for reasons of commercial expediency is not acceptable to the money-minded periodicals or presses … little magazines are willing to lose money, to court ridicule, to ignore public taste, willing to do almost anything steal, beg, or undress in public — rather than sacrifice their right to print good material.
Hoffman, Frederick J. The Little Magazine; a History and Bibliography. Princeton, N.J.: Princeton University Press, 1947,2.