Published online by Cambridge University Press: 06 June 2016
The private view card is a ubiquitous form of art ephemera. Produced in large quantities and circulated widely within the art world, it has evolved over time from the simple postcard invitation to a vehicle for graphic and artistic creative licence, taking on in the process the widest (and weirdest) forms. At the same time it becomes, retrospectively, vital documentation of that art world, providing information otherwise untraceable through more conventional publications.