Art book publishers in countries remote from the main world markets have to overcome formidable problems if they are to succeed in publishing books on the art and artists of their own countries. Quality cannot be sacrificed, but the books must be economically viable. Co-publishing offers the best strategy for increasing sales of appropriate publications overseas; co-editions, featuring well known artists, may do well enough to subsidise other books which have an important contribution to make to the documentation of the nation’s art but which are less likely to sell abroad.