The relevance in the 21st century of an organization founded in the later 19th century lies in the BSA's statutory objective: ‘to promote the study of Greece in all its aspects … in all periods including modern times’. In modern business jargon, the BSA's ‘unique selling proposition’ is its location, which places UK-based researchers (at all career stages) at the heart of a region not only central to the history of the Western tradition, but also pivotal historically to post-Ottoman southern Europe and currently on the front line of the refugee crisis. Its location also offers local researchers and organizations opportunities to establish collaborations with us and – through us – with UK-based researchers. Our 130-year history brings a strong reputation, an unparalleled regional network, an accumulation of library and material resources, and a body of expertise that benefit both UK-based researchers and those who engage with us as research partners.