While other fields of the humanities have often brought forth intellectuals taking part in public discourse, influencing politics and society, archaeologists have been wary of sticking their necks out after the Second World War. However, the tradition of leaving it to others to connect prehistoric narratives to current politics or new scientific results is damaging both to the public understanding of our past and to our own discipline. In this article I argue that preconceptions of human past are guiding much decision making both locally and globally, and that it is therefore our responsibility to take an active part and to problematize this. Failing to do so only means that other people will cherry-pick our research for their own ends. More specifically, it will also lead to a drying up of funding in these difficult economic times, as archaeology takes a back seat to anthropology and sociology. I draw on personal experience to offer suggestions on how one could go about becoming part of the public debate and, in the long run, perhaps carve out a position as a public intellectual.