Completion of the motorway M74's west end, through part of Glasgow and its fringe, was taken vigorously as an opportunity both to explain archaeology and local history to residents and to invite them to contribute to the study of the route. The route runs five miles across the old industrial south of the city and through the Gorbals, once the British byword for an urban 'sink'. The Discover M74 Public Archaeology Programme ran from August 2007 to February 2009, while archaeological tests and excavations were carried out and the bulldozers and pile-drivers then moved in. It engaged well over a thousand schoolchildren, various study groups and community groups, and many other local visitors. Imaginatively and effectively organised under the aegis of Transport Scotland (for the Scottish Government) and three local authorities, it has set a new standard in planning and managing public outreach.