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The use of SWOT analysis to explore and prioritize conservation and development strategies for local cattle breeds

Published online by Cambridge University Press:  20 December 2012

D. Martín-Collado ,
C. Díaz ,
A. Mäki-Tanila ,
F. Colinet ,
D. Duclos ,
S. J. Hiemstra ,
G. Gandini  and
EURECA Consortium
D. Martín-Collado
Affiliation:
Departamento de Mejora Genética Animal, INIA, Ctra. de La Coruña km 7.5, 28040 Madrid, Spain
C. Díaz*
Affiliation:
Departamento de Mejora Genética Animal, INIA, Ctra. de La Coruña km 7.5, 28040 Madrid, Spain
A. Mäki-Tanila
Affiliation:
MTT Agrifood Research Finland, 31600 Jokioinen, Finland
F. Colinet
Affiliation:
Animal Science Unit, Gembloux Agro-Bio Tech, University of Liege, 5030 Gembloux, Belgium
D. Duclos
Affiliation:
Institut de l'Elevage, Cryobanque Nationale, 75595 Paris, Cedex 12, France
S. J. Hiemstra
Affiliation:
Centre for Genetic Resources, Wageningen University and Research Centre, 8200 AB, Lelystad, The Netherlands
G. Gandini
Affiliation:
Department VSA, Faculty of Veterinary, University of Milan, 20133 Milan, Italy
*
†E-mail: [email protected]
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Abstract

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is a tool widely used to help in decision making in complex systems. It suits to exploring the issues and measures related to the conservation and development of local breeds, as it allows the integration of many driving factors influencing breed dynamics. We developed a quantified SWOT method as a decision-making tool for identification and ranking of conservation and development strategies of local breeds, and applied it to a set of 13 cattle breeds of six European countries. The method has four steps: definition of the system, identification and grouping of the driving factors, quantification of the importance of driving factors and identification and prioritization of the strategies. The factors were determined following a multi-stakeholder approach and grouped with a three-level structure. Animal genetic resources expert groups ranked the factors, and a quantification process was implemented to identify and prioritize strategies. The proposed SWOT methodology allows analyzing the dynamics of local cattle breeds in a structured and systematic way. It is a flexible tool developed to assist different stakeholders in defining the strategies and actions. The quantification process allows the comparison of the driving factors and the prioritization of the strategies for the conservation and development of local cattle breeds. We identified 99 factors across the breeds. Although the situation is very heterogeneous, the future of these breeds may be promising. The most important strengths and weaknesses were related to production systems and farmers. The most important opportunities were found in marketing new products, whereas the most relevant threats were found in selling the current products. The across-breed strategies utility decreased as they gained specificity. Therefore, the strategies at European level should focus on general aspects and be flexible enough to be adapted to the country and breed specificities.

Keywords

quantified SWOTanimal genetic resources conservationmulti-stakeholder approachstrategy developmentlocal breed
Type
Breeding and genetics
Information
animal , Volume 7 , Issue 6 , June 2013 , pp. 885 - 894
Copyright
Copyright © The Animal Consortium 2012

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Footnotes

‡

http://www.regionalcattlebreeds.eu

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