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Strategy and Background in Congressional Campaigns

Published online by Cambridge University Press:  01 August 2014

Patrick J. Sellers
Patrick J. Sellers*
Affiliation:
Indiana University
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Abstract

Common conceptions of the electoral connection often make two assumptions about the behavior of candidates and voters. The first is that candidates focus their campaigns on their records. The second is that voters evaluate candidates on the basis of their campaign messages. This article explores how candidates' backgrounds influence these two components of representation. The main premise is simple: Campaign messages are more effective if they emphasize issues on which candidates have built a record that appears favorable to voters. Consequently, candidates tend to focus on this type of issue when choosing campaign themes. Candidates are less successful in winning favorable evaluations if they stray from their records and make unsubstantiated claims.

Type
Articles
Information
American Political Science Review , Volume 92 , Issue 1 , March 1998 , pp. 159 - 171
Copyright
Copyright © American Political Science Association 1998 

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