In this book Liah Greenfeld tackles the problem that preoccupied Max Weber in The Protestant Ethic and the Spirit of Capitalism (1930). Like many others, she disputes Weber's claim that modern capitalism emerged uniquely in Northwest Europe because of the attitudes and behavior promoted by Protestant Christianity, especially in its Calvinist variety: The “worldly asceticism” and peculiar form of economic rationality involved spawned an economic system that eventually helped change the world. Critical of this precise argument, Greenfeld is in the Weberian camp in centering the problem where he did and in stressing the differences between modern capitalism and age-old commercial profit making found virtually in all civilizations. Similarly sound is Weber's methodological posture that sees culture, that is, ideas, ideals, and values dramatically influencing the emergence, growth, and durability of economic systems. Those who, like the whole Marxist tradition, maintain that underlying “structural” factors such as technology and environment are the prime movers of history have succumbed to untenable deterministic philosophies. History and social structures, unlike the works of simple nature, are constructed by human agency, which itself is often provided by outstanding thinkers and doers.