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The Standardization of Lawyers’ Services
Published online by Cambridge University Press: 20 November 2018
Abstract
Recent Supreme Court decisions dealing with advertising by lawyers have focused new attention on the question whether lawyers perform services that are standardized or susceptible of standardization. The author examines the concept of standardization as applied to lawyers’ services and suggests five indicators that might reveal the extent to which such services are or could become standardized. He also discusses bow advertising could accelerate the standardization of lawyers’ services and briefly raises questions about what this will mean to lawyers and the public.
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- Copyright © American Bar Foundation, 1977
References
1 425 U.S. 748 (1976).Google Scholar
2 Id. at 773 n.25.Google Scholar
3 97 S. Ct. 2691 (1977).Google Scholar
4 Id. at 2709. The court divided five to four on this issue. Justices Blackmun, Brennan, White, Marshall, and Stevens formed the majority, while Chief Justice Burger and Justices Powell, Stewart, and Rehnquist dissented with respect to the First Amendment issue.Google Scholar
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6 Id. The majority opinion was carefully confined to the facts of the case. The issue of lawyer advertising relating to the quality of legal services was specifically reserved for later consideration, as was the issue of in-person solicitation of clients. The court emphasized that some forms of restraint on lawyer advertising were clearly permissible, such as restrictions on “false, deceptive, or misleading” advertisements. The court noted, too, that “there may be reasonable restrictions on the time, place, and manner of advertising.”Id. at 2709.Google Scholar
7 Id. at 2713 n.3 (Powell, J., dissenting).Google Scholar
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9 Id. at 2710.Google Scholar
10 I shall differentiate in this discussion between “legal services” and legal tasks or steps. The latter refers to discrete portions of the lawyer's work, none of which would be sufficient in itself to satisfy the client's needs. Preparatory investigations, client interviews, and the drafting of a civil complaint are examples of legal tasks that do not constitute legal services. The term “legal service” refers to a sequence of tasks or steps sufficient to process the legal problem in its entirety.Google Scholar
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12 As we shall see, fixed fees for legal services are a relatively weak indicator of standardization. If this were not so, we could explore other areas besides minimum fee schedules in which fixed fees are prominent, such as the fee schedules of legal clinics, prepaid or group legal service plans, and the fees for services advertised by law firms following the Bates decision.Google Scholar
13 Barbara A. Curran, in The Legal Needs of the Public: The Final Report of a National Survey (Chicago: American Bar Foundation, 1977), at ch. 5, sec. B.3, reports the interesting finding that lawyers charged no fees in a substantial number of cases (23 percent of lawyer users, describing their most recent consultation with a lawyer). In about a third of these no-fee cases, lawyers received compensation from sources other than the client (16 percent involved free legal service programs, while another 17 percent involved payment of the fee by a third party), but in the remaining two-thirds of the no-fee cases the lawyers apparently received no direct reimbursement for their work. This was occasionally true even when the lawyers became involved with the case in some depth. The lawyers actually pursued cases to their conclusions in 30 percent of the no-fee cases (excluding cases involving free legal service programs but including cases involving third-party payments).Google Scholar
14 The distinction between legal tasks and legal services is discussed in note 10 supra. Where lay assistants perform all the tasks necessary to resolve the legal problem that brought the client to the lawyer, they have, by definition, performed an entire legal service. Legal services that can be performed in their entirety by lay assistants may be, according to this second indicator, standardized or standardizable.Google Scholar
15 See Lester Brickman, Expansion of the Lawyering Process Through a New Delivery System: The Emergence and State of Legal Paraprofessionalism, 71 Colum. L. Rev. 1153, 1172-77 (1971); Richardson White, Jr., & John Hollister Stein, with Robert Fishman, Paraprofessionals in Legal Services Programs: A Feasibility Study (1968).Google Scholar
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22 The high volume of adoptions in the Alaska office is explained in Id. at 99 n.15:Google Scholar
It is a common and well-accepted practice among native Alaskans to adopt children. However, in the past and to a lesser extent still today, the parents simply took the child into their home without bothering with the formalities of law. With the increasing influence of bureaucratic civilization, however, the villagers are coming to realize that the failure to formalize the relationship jeopardizes their rights to numerous benefits such as welfare, armed services death benefits, inheritance, and so forth.Google Scholar
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25 Sixty-seven percent of solo practitioners surveyed, 59 percent of two-lawyer firms, 33 percent of three-lawyer firms, and 29 percent of four-lawyer firms. ABA Special Committee on Legal Assistants, supra note 24, at 40.Google Scholar
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27 One hundred percent of solo practitioners surveyed, 95 percent of two-lawyer firms, 93 percent of three-lawyer firms, and 96 percent of four-lawyer firms. Id. at 41.Google Scholar
28 Id.Google Scholar
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36 Quintin Johnstone & Dan Hopson, Jr., Lawyers and Their Work: An Analysis of the Legal Profession in the United States and England 133 (Indianapolis: Bobbs-Merrill Co., 1967).Google Scholar
37 At p. 829 supra.Google Scholar
38 Legal services involving contested matters were, for the most part, excluded from the ULRI project.Google Scholar
39 ULRI Testate Probate System (Salt Lake City: Law Research Institute, 1972).Google Scholar
40 Again, it should be emphasized that the ULRI systems generally do not deal with contested matters.Google Scholar
41 John H. Welborne, Computer Management of a Will Inventory, 15 Jurimetrics J. 1 (1974).Google Scholar
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43 See Layman E. Allen, Beyond Document Retrieval Toward Information Retrieval, 47 Minn. L. Rev. 713 (1963); Rudy Engholm, Logic and Laws: Relief from Statutory Obfuscation, 9 U. Mich. J. L. Ref. 322 (1976).Google Scholar
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47 If the variables are finite in number and can be defined for the computer in advance, then of course the computer is well equipped to handle them even when the number of variables is large and the mathematical computations complex.Google Scholar
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51 David Williams & Paul Black, The $27 Divorce (Denver: Asterisk Press, 1972). The readers are warned that they may need to consult a professional if they find that their divorce raises certain specified tax questions. Id. at 2, 6-7. Even in these matters, however, the authors make it clear that the readers can deal directly with the Internal Revenue Service or with a tax accountant rather than an attorney.Google Scholar
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