Hostname: page-component-586b7cd67f-rcrh6 Total loading time: 0 Render date: 2024-11-25T08:41:53.799Z Has data issue: false hasContentIssue false
  • English
  • Français

Looking for Locapours: Using Zagat Survey Data to Examine Restaurant Demand for Local Wine

Published online by Cambridge University Press:  15 September 2016

Joseph M. Perla ,
Bradley J. Rickard  and
Todd M. Schmit
Joseph M. Perla
Affiliation:
Department of Agricultural and Applied Economics at University of Wisconsin Madison
Bradley J. Rickard*
Affiliation:
Charles H. Dyson School of Applied Economics and Management at Cornell University
Todd M. Schmit
Affiliation:
Charles H. Dyson School of Applied Economics and Management at Cornell University
*
Correspondence: Bradley Rickard ▪ Dyson School of Applied Economics and Management ▪ Cornell University ▪ 137 Reservoir Avenue ▪ Ithaca, NY 14853 ▪ Phone +1.607.255.7417 ▪ Email [email protected].
Get access

Abstract

There is increasing interest in local foods among consumers in the United States and a rise in offerings of local products in restaurants. We use Zagat survey data and restaurant-specific menu information to estimate factors that influence the availability of New York State (NYS) wine in 1,401 NYS restaurants. We focus on wine because its production region is clearly labeled on menus and there is a burgeoning industry in NYS. Our econometric results indicate that decor ratings, cuisine styles, certain wine list characteristics, and distance to wine regions have statistically significant impacts on the likelihood of NYS restaurants serving local wine.

Keywords

beverageslimited dependent variable modelslocal marketsNew York StaterestaurantswineZagat survey
Type
Selected Papers
Information
Agricultural and Resource Economics Review , Volume 43 , Issue 1 , April 2014 , pp. 69 - 86
Copyright
Copyright © 2014 Northeastern Agricultural and Resource Economics Association 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Allen, P., FitzSimmons, M., Goodman, M., and Warner, K. 2003. “Shifting Plates in the Agrifood Landscape: The Tectonics of Alternative Agrifood Initiatives in California.” Journal of Rural Studies 19(1): 61–75.Google Scholar
Alston, J.M., Norton, G.W., and Pardey, P.G. 1995. Science under Scarcity: Principles and Practice for Agricultural Research Evaluation and Priority Setting. Ithaca, NY: Cornell University Press.Google Scholar
Berenguer, G., Gil, I., and Ruiz, M.E. 2009. “Do Upscale Restaurant Owners Use Wine Lists as a Differentiation Strategy?” International Journal of Hospitality Management 28(1): 86–95.Google Scholar
Burnett, P., Kuethe, T.H., and Price, C. 2011. “Consumer Preference for Locally Grown Produce: An Analysis of Willingness-to-Pay and Geographic Scale.” Journal of Agriculture, Food Systems, and Community Development 2(1): 269–278.Google Scholar
Carpio, C.E., and Isengildina-Massa, O. 2009. “Consumer Willingness to Pay for Locally Grown Products: The Case of South Carolina.” Agribusiness: An International Journal 25(3): 412–426.Google Scholar
Darby, K., Batte, M.T., Ernst, S., and Roe, B. 2008. “Decomposing Local: A Conjoint Analysis of Locally Produced Foods.” American Journal of Agricultural Economics 90(2): 476–486.Google Scholar
Davis, N., and Charters, S. 2006. “Building Restaurant Wine Lists: A Study in Conflict.” Paper presented at the Third International Wine Business Research Conference, Montpellier, France.Google Scholar
Delind, L.B. 2006. “Of Bodies, Place, and Culture: Resituating Local Food.” Journal of Agricultural and Environmental Ethics 19(2): 121–146.Google Scholar
Dunne, J.B., Chambers, K.J., Giombolini, K.J., and Schlegel, S.A. 2011. “What Does ‘Local’ Mean in the Grocery Store? Multiplicity in Food Retailers' Perspectives on Sourcing and Marketing Local Foods.” Renewable Agriculture and Food Systems 26(1): 46–59.Google Scholar
Eastwood, D.B., Brooker, J.R., and Gray, M.D. 1999. “Location and Other Market Attributes Affecting Farmer's Market Patronage: The Case of Tennessee.” Journal of Food Distribution Research 30(1): 63–72.Google Scholar
Economic Research Service. 2010. “Local Food Systems: Concepts, Impacts, and Issues.” ERS, U.S. Department of Agriculture, Washington DC. Available at www.ers.usda.gov/Publications/ERR97/ERR97.pdf (accessed April 2012).Google Scholar
Feagan, R. 2007. “The Place of Food: Mapping Out the ‘Local’ in Local Food Systems.” Progress in Human Geography 31(1): 23–42.Google Scholar
Feenstra, G.W. 1997. “Local Food Systems and Sustainable Communities.” American Journal of Alternative Agriculture 12(1): 28–36.Google Scholar
Feenstra, G., Allen, P., Hardesty, S.D., Ohmart, J., and Perez, J. 2011. “Using a Supply Chain Analysis to Assess the Sustainability of Farm-to-Institution Programs.” Journal of Agriculture, Food Systems, and Community Development 1(4): 69–85.Google Scholar
Gardner, B.L. 1975. “The Farm-Retail Price Spread in a Competitive Food Industry.” American Journal of Agricultural Economics 57(3): 339–409.Google Scholar
Govindasamy, R., Italia, J., and Adelaja, A. 2002. “Farmers' Markets: Consumer Trends, Preferences, and Characteristics.” Journal of Extension 40(1): 1–7.Google Scholar
Gultek, M.M., Dodd, T.H., and Guydosh, R.M. 2005. “Restaurateurs' Attitude toward Local Wines and Its Influence on Local Wine Purchases.” International Journal of Wine Marketing 17(3): 5–24.Google Scholar
Hardesty, S.D. 2008. “The Growing Role of Local Food Markets.” American Journal of Agricultural Economics 90(5): 1289–1295.Google Scholar
James, J.S., Rickard, B.J., and Rossman, W.J. 2009. “Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes.” Agricultural and Resource Economics Review 38(3): 357–370.Google Scholar
Kezis, A., Gwebu, T., Peavey, S., and Cheng, H. 1998. “A Study of Consumers at a Small Farmers' Market in Maine: Results from a 1995 Survey.” Journal of Food Distribution Research 29(1): 91–99.Google Scholar
Kingsolver, B., Kingsolver, C., and Hopp, S.L. 2009. Animal, Vegetable, Miracle. New York, NY: HarperCollins.Google Scholar
Kolodinsky, J., and Pelch, L. 1997. “Factors Influencing the Decision to Join a Community Supported Agriculture Farm.” Journal of Sustainable Agriculture 10(2/3): 129–141.Google Scholar
Molesworth, J. 2011. “Are Locavores Also Locapours?” Wine Spectator October 31.Google Scholar
Muth, R.F. 1964. “The Derived Demand Curve for a Productive Factor and the Industry Supply Curve.” Oxford Economic Papers 16(2): 221–234.Google Scholar
Onianwa, O., Wheelock, G., and Mojica, M. 2005. “Determinants of Farmer-to-Consumer Direct-market Shoppers.” Journal of Food Distribution Research 36(1): 130–134.Google Scholar
Onken, K.A., Bernard, J.C., and Pesek, J.D. Jr. 2011. “Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region.” Agricultural and Resource Economics Review 40(1): 33–47.Google Scholar
Preszler, T., and Schmit, T.M. 2009. “Factors Affecting Wine Purchase Decisions and Presence of New York Wines in Upscale New York City Restaurants.” Journal of Food Distribution Research 40(3): 16–30.Google Scholar
Sharma, A., Strohbehn, C., Radhakrishna, R.B., and Ortiz, A. 2012. “Economic Viability of Selling Locally Grown Produce to Local Restaurants.” Journal of Agriculture, Food Systems, and Community Development 3(1): 181–198.Google Scholar
Smith, A., and MacKinnon, J.B. 2007. Plenty: One Man, One Woman, and a Robust Year of Eating Locally. New York, NY: Random House, Inc.Google Scholar
Strohbehn, C.H., and Gregoire, M.B. 2003. “Case Studies of Local Food Purchasing by Central Iowa Restaurants and Institutions.” Foodservice Research International 14(1): 53–64.Google Scholar
Wolf, M., Spittler, M.A., and Ahern, J. 2005. “A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets.” Journal of Food Distribution Research 36(1): 192–201.Google Scholar
Zepeda, L., and Li, J. 2006. “Who Buys Local Food?” Journal of Food Distribution Research 37(3): 5–15.Google Scholar