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Consumers’ Willingness to Purchase Locally Produced Agricultural Products: An Analysis of an Indiana Survey

Published online by Cambridge University Press:  15 September 2016

Mark D. Jekanowski ,
Daniel R. Williams II  and
William A. Schiek
Mark D. Jekanowski
Affiliation:
Economic Research Service, USDA
Daniel R. Williams II
Affiliation:
Agricultural Marketing Service, USDA
William A. Schiek
Affiliation:
Dairy Institute of California
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Abstract

Using a survey of over 320 consumers from across the state of Indiana, we estimate an ordered probit model to determine the demographic and attitudinal factors which are most important in predicting the likelihood of consumers to purchase products that are produced within the state. Our results indicate that the willingness to purchase locally produced agricultural products increases with time of residency in the state, and we find a greater tendency for female consumers to purchase such products. We also find that quality perceptions play a critical role in these food purchase decisions. We underscore the importance of maintaining minimum quality standards to maximize the effectiveness of state level agricultural promotion programs.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 29 , Issue 1 , April 2000 , pp. 43 - 53
Copyright
Copyright © 2000 Northeastern Agricultural and Resource Economics Association 

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