Hostname: page-component-cd9895bd7-mkpzs Total loading time: 0 Render date: 2024-12-23T09:39:28.638Z Has data issue: false hasContentIssue false
  • English
  • Français

Consumer Preferences for Socially Responsible Production Attributes Across Food Products

Published online by Cambridge University Press:  15 September 2016

Jill J. McCluskey ,
Catherine A. Durham  and
Brady P. Horn
Jill J. McCluskey
Affiliation:
School of Economic Sciences at Washington State University in Pullman, Washington
Catherine A. Durham
Affiliation:
Department of Agricultural and Resource Economics and Food Innovation Center at Oregon State University in Portland, Oregon;
Brady P. Horn
Affiliation:
Department of Economics at the University of New Mexico in Albuquerque, New Mexico
Get access Rights & Permissions [Opens in a new window]

Abstract

This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they may appeal to different individuals depending on their personal attitudes and values. To address this issue, health, environmental and other attitudes are measured based on survey questions. Responses to these questions are used to produce explanatory factor scores. Stated preference models, both with and without factor scores, are estimated to evaluate the relative strengths of consumer preferences and motivations to purchase these products.

Keywords

ecolabelsfair-tradesocially responsible
Type
Contributed Papers
Information
Agricultural and Resource Economics Review , Volume 38 , Issue 3 , December 2009 , pp. 345 - 356
Copyright
Copyright © 2009 Northeastern Agricultural and Resource Economics Association 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Blend, J.R., and van Ravenswaay, E.O. 1999. “Measuring Consumer Demand for Ecolabeled Apples.” American Journal of Agricultural Economics 81(5): 1072–1077.Google Scholar
Cameron, T., and Quiggin, J. 1994. “Estimation Using Contingent Valuation Data from a ‘Dichotomous Choice with Follow Up’ Questionnaire.” Journal of Environmental Economics and Management 27(3): 218–234.Google Scholar
Durham, C.A. 2007. “The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases.” Agricultural and Resource Economics Review 36(2): 304–320.Google Scholar
Eom, Y.S. 1994. “Pesticide Residue Risk and Food Safety Valuation: A Random Utility Approach.” American Journal of Agricultural Economics 76(4): 760–771.Google Scholar
Flachaire, E., and Hollard, G. 2006. “Controlling Starting-Point Bias in Double-Bounded Contingent Valuation Surveys.” Land Economics 82(1): 103–111.Google Scholar
Giraud, K.L., Bond, C.A., and Bond, J.J. 2005. “Consumer Preferences for Locally Made Specialty Food Products Across Northern New England.” Agricultural and Resource Economics Review 34(2): 204–216.Google Scholar
Govindasamy, R., and Italia, J. 1998. “A Willingness-to-Purchase Comparison for Integrated Pest Management and Conventional Produce.” Agribusiness 14(5): 403–414.Google Scholar
Govindasamy, R., Italia, J., and Adelaja, A. 2001. “Predicting Willingness-to-Pay a Premium for Integrated Pest Management Produce: A Logistic Approach.” Agricultural and Resource Economics Review 30(2): 151–59.Google Scholar
Gumpper, M.R. 2000. “Do Consumers Respond to Ecolabels? Evidence from a Market Experiment Using Contingent Valuation.” Pennsylvania Economic Review 9(1): 14–32.Google Scholar
Hanemann, W.M., and Kanninen, B. 1999. “The Statistical Analysis of Discrete-Response CV Data.” In Bateman, I.J. and Willis, K.G., eds., Valuing Environmental Preferences: Theory and Practice of the Contingent Valuation Method in the US, EU, and Developing Countries. Oxford: Oxford University Press, 302–442.Google Scholar
Hanemann, M.W., Loomis, J., and Kanninen, B.J. 1991. “Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation.” American Journal of Agricultural Economics 73(4): 1255–1263.Google Scholar
Johnston, R.J., Wessells, C.R., Donath, H., and Asche, F. 2001. “A Contingent Choice Analysis of Ecolabeled Seafood: Comparing Consumer Preferences in the United States and Norway.” Journal of Agricultural and Resource Economics 26(1): 20–39.Google Scholar
Kanninen, B.J. and Khawaja, M.S. 1995. “Measuring Goodness of Fit for the Double-Bounded Logit Model.” American Journal of Agricultural Economics 77(4): 885–890.Google Scholar
Kraft, F.B., and Goodell, P.W. 1993. “Identifying the Health Conscious Consumer.” Journal of Health Care Marketing 13(3): 18–25.Google Scholar
Loureiro, M.L. and Lotade, J. 2005. “Do Fair-trade and Ecolabels in Coffee Wake Up the Consumer Conscience?” Ecological Economics 53(1): 129–138.Google Scholar
Loureiro, M.L., McCluskey, J.J., and Mittelhammer, R.C. 2001. “Assessing Consumer Preferences for Organic, Ecolabeled, and Regular Apples.” Journal of Agricultural and Resource Economics 26(2): 404–416.Google Scholar
Loureiro, M.L., McCluskey, J.J., and Mittelhammer, R.C. 2002. “Will Consumers Pay a Premium for Ecolabeled Apples?” Journal of Consumer Affairs 36(2): 203–219.Google Scholar
Manski, C.F., and McFadden, D. 1981. “Alternative Estimators and Sample Designs for Discrete Choice Analysis.” In Manski, C.F. and McFadden, D., eds., Structural Analysis of Discrete Data with Econometric Applications. Cambridge, MA: MIT Press.Google Scholar
Nimon, W., and Beghin, J. 1999. “Are Ecolabels Valuable? Evidence from the Apparel Industry.” American Journal Agriculture Economics 81(4): 801–811.Google Scholar
Ostrom, M. 2006. “Everyday Meanings of ‘Local Food’: Views from Home and Field.” Community Development: Journal of the Community Development Society 37(1): 65–78.Google Scholar
Roberts, J.A. 1996. “Green Consumers in the 1990s: Profile and Implications for Advertising.” Journal of Business Research, 36(3): 217–232.Google Scholar
Swallow, S.K., and Sedjo, R.A. 2000. “Ecolabeling Consequences in General Equilibrium: A Graphical Assessment.” Land Economics 76(1): 28–36.Google Scholar
Teisl, M.F., Roe, B., and Hicks, R.L. 2002. “Can Ecolabels Tune a Market? Evidence from Dolphin-Safe Labeling.” Journal of Environmental Economics and Management 43(3): 339–359.Google Scholar
Wessells, C.R., Johnston, R.J., and Donath, H. 1999. “Assessing Consumer Preferences for Ecolabeled Seafood: The Influence of Species, Certifier and Household Attributes.” American Journal Agriculture Economics 81(5): 1084–1089.Google Scholar