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The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases

Published online by Cambridge University Press:  15 September 2016

Catherine A. Durham
Catherine A. Durham*
Affiliation:
Food Innovation Center Experiment Station in Portland, Oregon and Department of Agricultural and Resource Economics at Oregon State University in Corvallis, Oregon
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Abstract

As demand and supply of organic produce has increased, it has become possible to distinguish between the many individuals that express a preference for organic and the share of their purchases that is organically produced. This study examines the share of a consumer's produce purchases that are organic, and how that is influenced by economic factors, environmental and health motivations, and demographic characteristics. Results from a model of organic preference are compared to those from a model of organic buying proportions. Buying proportion models are also estimated separately for those that preferred organic and those that preferred conventional produce. A limitation in this study is that it evaluates stated buying proportions rather than actual purchases.

Keywords

organic produce sharehealthenvironment
Type
Contributed Papers
Information
Agricultural and Resource Economics Review , Volume 36 , Issue 2 , October 2007 , pp. 304 - 320
Copyright
Copyright © 2007 Northeastern Agricultural and Resource Economics Association 

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