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Identifying Frequent Seafood Purchasers in the Northeastern U.S.

Published online by Cambridge University Press:  15 September 2016

Robert O. Herrmann ,
Ganesh P. Rauniyar ,
Gregory D. Hanson  and
Guoquing Wang
Robert O. Herrmann
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
Ganesh P. Rauniyar
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
Gregory D. Hanson
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
Guoquing Wang
Affiliation:
Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University
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Abstract

Factors affecting the frequency of purchase of fish and other seafood for at-home and restaurant consumption by Northeastern consumers were investigated. Cluster analysis identified six groups of consumers with similar perceptions of the attributes of fish. Demographic and cluster membership variables were employed in logistic regressions to identify the characteristics of frequent at-home use and restaurant purchasers. At-home purchase was more likely to be frequent among respondents with white collar occupations, older ages, urban/suburban and New England residence, recreational fishing participation, and membership in one of five attitudinal clusters. Restaurant purchase was more likely to be frequent among whites and among those with higher incomes, white collar occupations, recreational fishing involvement and among members of two clusters with favorable attitudes toward fish; it was less likely to be frequent in households with children age 10 and under present.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 23 , Issue 2 , October 1994 , pp. 226 - 235
Copyright
Copyright © 1994 Northeastern Agricultural and Resource Economics Association 

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