No CrossRef data available.
Article contents
The Evolution of Quantitative Food Marketing Policy: A Public Perspective
Published online by Cambridge University Press: 15 September 2016
Abstract
Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial organization and antitrust enforcement over the past 40 years. This article highlights the contributions of the author and other agricultural economists. The second half of this article explains why an economist might want to do, or perhaps avoid, public policy work. It gives several examples from antitrust cases where economic policy analysis is a front-line contact sport.
Keywords
- Type
- Contributed Papers
- Information
- Copyright
- Copyright © 2012 Northeastern Agricultural and Resource Economics Association
References
Anderson, S.P., dePalma, A., and Thisse, J.
1992. Discrete Choice Theory of Product Differentiation. Cambridge, MA: Harvard University Press.Google Scholar
Baker, J.B.
1996. “Product Differentiation Through Space and Time: Some Antitrust Policy Issues.” Paper presented to the Antitrust and Trade Regulation Committee, Association of the Bar of the City of New York, New York (February 6).Google Scholar
Baker, J.B.
1997. “Econometric Analysis in FTC v. Staples.” Address before the American Bar Association's Antitrust Section, Willard Hotel, July 18. Available at http://www.ftc.gov/speeches/other/stspch.htm (accessed March 18, 2012).Google Scholar
Baker, J.B., and Bresnahan, T.F.
1985. “The Gains from Merger or Collusion in Product-Differentiated Industries.” Journal of Industrial Economics
33(4): 427–444.Google Scholar
Berry, S.
1994. “Estimating Discrete-Choice Models of Product Differentiation.” Rand Journal of Economics
25(2): 242–262.Google Scholar
Berry, S., Levinsohn, J., and Pakes, A.
1995. “Automobile Prices in Market Equilibrium.” Econometrica
63(4): 841–889.Google Scholar
Bresnahan, T.
1989. “Empirical Methods for Industries with Market Power.” In Schmalensee, R. and Willig, R., eds., Handbook of Industrial Organization (Vol. II). Amsterdam: North-Holland.Google Scholar
Bresnahan, T.
1997. “The Apple-Cinnamon Cheerios War: Valuing New Goods, Identifying Market Power, an Economic Measurement.” Draft comment, http://www.stanford.edu/∼tbres/Unpublished_Papers/hausman%20recomment.pdf (accessed March 11, 2012).Google Scholar
Cameron, D., and Warner, M.
2011. “Dean Foods Takes Goodwill Charge.” Dow Jones Newswires, access via email Doug.Google Scholar
Canan, B., and Cotterill, R.W.
2006. “Strategic Pricing in a Differentiated Product Oligopoly Model: Fluid Milk in Boston.” Agricultural Economics
35(1): 27–33.CrossRefGoogle Scholar
Chamberlin, E.
1935. The Theory of Monopolistic Competition. Cambridge, MA: Harvard University Press.Google Scholar
Collins, N.R., and Preston, L.E.
1969. “Price-Cost Margins and Industry Structure.” Review of Economics and Statistics
51(3): 271–286.Google Scholar
Competition Commission. 2008. “The Supply of Groceries in the UK Market.” Final report in the Groceries Market Investigation. Available at http://www.competition-commission.org.uk/rep_pub/reports/2008/538grocery.htm (accessed July 2011).Google Scholar
Corts, K.S.
1999. “Conduct Parameters and the Measurement of Market Power.” Journal of Econometrics
88(2): 227–250.Google Scholar
Cotterill, R.W.
1986. “Market Power in the Retail Food Industry: Evidence from Vermont.” Review of Economics and Statistics
68(3): 379–386.Google Scholar
Cotterill, R.W.
1989. “Mergers and Concentration in Food Retailing: Implications for Performance and Merger Policy.” Testimony before Subcommittee on Monopolies and Commercial Law, Committee on the Judiciary, U.S. House of Representatives, May 11, 1988. Serial No. 67, U.S. Government Printing Office, Washington, D.C. Reprinted as Food Marketing Policy Center Research Report Report No. 2, Food Marketing Policy Center, University of Connecticut, Storrs, CT.Google Scholar
Cotterill, R.W.
1994. “Scanner Data: New Opportunities for Demand and Competitive Strategy Analysis.” Agricultural and Resource Economics Review
23(2): 125–139.Google Scholar
Cotterill, R.W.
1999. “An Antitrust Economic Analysis of the Proposed Acquisition of Supermarkets General Holdings Corporation by Ahold Acquisition Inc.” Presented to the Bureau of Competition, Federal Trade Commission; the Antitrust Section of the New York Attorney General; and the Antitrust Section of the New Jersey Attorney General. University of Connecticut Research Report Report No. 46.Google Scholar
Cotterill, R.W., and Franklin, A.W.
1999. “An Estimation of Consumer Benefits from the Public Campaign to Lower Cereal Prices.” Agribusiness
15(2): 273–287.Google Scholar
Cotterill, R.W., Franklin, A.W., and Haller, L.E.
1994. “Harvesting and Tacit Collusion in the Breakfast Cereal Industry: A Case Study of Nabisco Shredded Wheat and Post Grape Nuts.” Food Marketing Policy Center Issue Paper No. 6, Food Marketing Policy Center, University of Connecticut, Storrs, CT.Google Scholar
Cotterill, R.W., Franklin, A., and Ma, L.
1996. “Measuring Market Power in Differentiated Product Markets: An Application to the Soft Drink Industry.” Food Marketing Policy Center Research Report No. 32, University of Connecticut, Storrs, CT.Google Scholar
Cotterill, R.W., and Haller, L.E.
1992. “Barrier and Queue Effects: A Study of Leading U.S. Supermarket Chain Entry Patterns.” Journal of Industrial Economics
40(4): 427–440.Google Scholar
Cotterill, R.W., and Haller, L.E.
1994. “An Econometric Analysis of the Demand for RTE Cereal: Product Market Definition and Unilateral Market Power Effects.” Research Report No. 35, Food Marketing Policy Center, University of Connecticut, Storrs, CT. This is the senior author's Expert Report, Exhibit C, Sept. 16, State of New York vs. Kraft General Food et al. 93 Civ. 0811 (KMW).Google Scholar
Cotterill, R.W., and Putsis, W.P. Jr.
2001. “Do Models of Vertical Strategic Interaction for National and Store Brands Meet the Market Test?” Journal of Retailing
77(1): 83–109.Google Scholar
Cotterill, R.W., Putsis, W., Rabinowitz, A.N., and Druckute, I.
2007. “The Carbonated Soft Drink Industry in the United States.” In Tremblay, V.J. and Tremblay, C.H., eds., Industry and Firm Studies. New York: M.E. Sharpe.Google Scholar
Cotterill, R.W., Rabinowitz, A.N., and Tian, L.
2003. “Milk Market Channel Structure: Its Impact on Farmers and Consumers, and the Inadequacies of Antitrust Enforcement as a Foundation for Dairy Policies: Evidence from the Northeast Dairy Industry.” Testimony before the U.S. Senate Committee on the Judiciary hearing “Monopsony Issues in Agriculture: Buying Power of Processors in Our Nation's Agricultural Markets” (October 30).Google Scholar
Cotterill, R.W., and Samson, P.O.
2002. “Estimating a Brand Level Demand System for American Cheese Products to Evaluate Unilateral and Coordinated Market Power Strategies.” American Journal of Agricultural Economics
84(3): 817–823.Google Scholar
Demsetz, H.
1974. “Two Systems of Belief About Monopoly.” In Goldschmid, H.J., Mann, H.M., and Weston, J.F., eds., Industrial Concentration: The New Learning. Boston: Little Brown.Google Scholar
Deneckere, R., and Davidson, C.
1985. “Incentives to Form Coalitions with Bertrand Competition.” Rand Journal of Economics
16(4): 473–486.CrossRefGoogle Scholar
Farrell, J., Pautler, P., and Vita, M.G.
2009 “Economics at the FTC: Retrospective Merger Analysis with a Focus on Hospitals.” Review of Industrial Organization
35(4): 369–385.Google Scholar
Food Lion LLC et al. v. Dean Foods Company et al. 2009. No. 2; 07-CU-188, U.S. District Court, Eastern District of Tennessee.Google Scholar
Froeb, L., Tschantz, S., and Werden, G.
2005. “Pass-Through Rates and the Price Effects of Mergers.” International Journal of Industrial Organization
23(9/10): 703–715.Google Scholar
Gannon, F.
2011. “Hello, Adjunct, Meet Prof. Cozy” (book review of The Faculty Lounges by Naomi Schaefer Riley). Wall Street Journal (July 22).Google Scholar
Hardin, P.
2011a. “Court Transcript Reveals Hanman's Conspiracies, Salary/Bonuses & Payola.” Milkweed (382): 1.Google Scholar
Hardin, P.
2011b. “Dean Foods/Farmer Plaintiff Reach Settlement in SE Antitrust Case: $140 Mil.” Milkweed (384): 2.Google Scholar
Hausman, J.A., Leonard, G and Zona, J.D.
1994. “Competitive Analysis with Differentiated Products.” Annales d'Economía et de Statistique
34: 159–180.Google Scholar
Imel, B., and Helmberger, P.
1971. “Estimation of Structure-Profit Relationships with Application to the Food Processing Sector.” American Economic Review
61(4): 614–627.Google Scholar
Marion, B., Mueller, W., Cotterill, R., Geithman, F., and Schmelzer, J.
1979a. The Food Retailing Industry: Market Structure, Profits and Prices. New York: Praeger Publishers.Google Scholar
Marion, B., Mueller, W., Cotterill, R., Geithman, F., and Schmelzer, J.
1979b. “Performance of Food Chains.” American Journal of Agricultural Economics
61(3): 420–433.Google Scholar
Mason, E.S.
1939. “Price and Production Policies of Large-Scale Enterprise.” American Economic Review
29(1): 61–74.Google Scholar
Mueller, W., Marion, G., Cotterill, R., Geithman, F., and Schmelzer, J.
1977. The Profit and Price Performance of Leading Food Chains, 1970-1974. Washington, D.C.: U.S. Government Printing Office.Google Scholar
Nevo, A.
2001. “Measuring Marketing Power in the Ready-to-Eat Cereal Industry.” Econometrica
69(2): 307–342.Google Scholar
Perloff, J.M., Karp, L.S., and Golan, A.
2007. Estimating Market Power and Strategies. New York: Cambridge University Press.Google Scholar
PR Newswire. 2011. “Dean Foods Reports Third Quarter 2011 Results.” Available at http://www.deanfoods.com/our-company/news-room/press-release.aspx?StoryID=1628329 (accessed March 14, 2012).Google Scholar
Robinson, J.
1933. The Economics of Imperfect Competition. London: Macmillan & Co. Ltd.Google Scholar
Scherer, F.M., and Ross, D.
1990. Industrial Market Structure and Economic Performance (3rd edition). Boston: Houghton Mifflin.
Google Scholar
Schmalensee, R.
1989. “Inter-Industry Studies of Structure and Performance.” In Schmalensee, R. and Willig, R., eds., Handbook of Industrial Organization (Vol. 2). Amsterdam: North-Holland.Google Scholar
Shapiro, C.
1995. “Mergers with Differentiated Products.” Paper presented at the American Bar Association's meetings, “The Merger Review Process in the U.S. and Abroad” section, Washington, D.C. (November 9).Google Scholar
U.S. Department of Justice and Federal Trade Commission. 1992. “Horizontal Merger Guidelines.” 62 BNA Antitrust and Trade Reg. Rep. No 1559, S-1 (April 2).Google Scholar
U.S. Department of Justice and Federal Trade Commission. 2010. “Horizontal Merger Guidelines.” Available at http://www.justice.gov/atr/public/guidelines/hmg-2010.pdf (accessed March 11, 2012).Google Scholar
Villas-Boas, S.B.
2007. “Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data.” Review of Economic Studies
74(2): 625–652.Google Scholar
Walker, J.
2011. “Southeast Milk Litigation: Context and Complexities—Setting the Stage for Trial.” Milkweed (384): 5.Google Scholar
Weiss, L.
1974. “Quantitative Studies of Industrial Organization.” In Intriligator, M.D., ed., Frontiers of Quantitative Economics. Amsterdam: North-Holland.Google Scholar
Werden, G.J.
1998. “Demand Elasticities in Antitrust.” Antitrust Law Journal
66(2): 363–414.Google Scholar
Woolworths Limited v. The Commerce Commission. 2007. CIV 2007-485-1255 (case heard in the High Court of New Zealand Wellington Registry).Google Scholar