In spite of the many studies conducted over the past decades, the field of inquiry known as cross-cultural gerontology remains atheoretical. This is because of its shortcomings in generating culturally-relevant theoretical frameworks of its own. In this article, I address this failure and adapt Kluckhohn's model of value orientations for use in the study of ageing-related concepts. I discuss possible applications of the adapted model and, in particular, its application to one of the most frequently debated concepts in gerontology, successful ageing. In the light of this discussion, I conclude that the culturally-relevant theoretical framework hereby proposed could lead to the rectification of the current atheoretical predicament of cross-cultural gerontology.