Complaints about Africa’s media image have been voiced for years, and for long little seemed to change. Civil wars, famine, squalor and primitivity have continued to dominate the headlines and to paint a grim image of mankind’s ancestral home. The recent media fixation on Somalia is but one in a series of this one-dimensional coverage. In the early 1960s, the anarchy in Katanga (Zaire) dominated the news and defined Africa. In the late 1960s, it was the Nigerian civil war and the consequent misery in “Biafra.” In the 1970s, the real and conjured eccentricities of Uganda’s Idi Amin became the African news. Political conflict in Zimbabwe and South Africa dominated much of the 1980s, until the starvation of Ethiopians eclipsed everything else. Recently, the grim images were of Somalia. While these events warranted the press attention they received, their coverage to the near exclusion of non-crisis modem African life has left a severe knowledge gap and perpetuated a historical image problem.