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African Cinema in the American Video Market

Published online by Cambridge University Press:  13 August 2021

Cornelius Moore
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Extract

There are probably a billion videocassettes in the United States. Yet few, probably under a thousand, are African films. I want to ask why this is and describe a strategy to change it.

How can one of the least known and most under-funded cinemas in the world, African cinema, find a place in the most lavishly promoted and capitalized media marketplaces on earth, the U.S. feature film market?

Type
Research Article
Information
African Issues , Volume 20 , Issue 2 , Summer 1992 , pp. 38 - 41
Copyright
Copyright © African Studies Association 1992 

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Footnotes

*

These remarks, updated for ISSUE, were delivered in abridged form as part of a colloquium “Partnership and African Cinema” at the Twelfth Festival Panafricain du Cinema de Ouagadougou (FESPACO), February 22-March 2, 1991. Cornelius Moore is the director of California Newsreel’s Library of African Cinema and formerly the director of its Southern Africa Media Center. California Newsreel is a San Francisco-based non-profit film distribution and production center, 149 9th Street, San Francisco, CA 94103. Phone: 415-621-6196.