In 1964, the newly established Hong Kong-based Cha Group partnered with the Northern Nigerian Regional Development Corporation to open the United Nigerian Textiles Limited (UNTL) mill in Kaduna – the largest textile mill in Northern Nigeria. The Cha Group later expanded, building textile mills in other parts of the country. Both Chinese and Nigerian managers and workers were involved in UNTL mills, which by 1980 provided printed cotton textiles for the Nigerian market and for other markets in West Africa. Yet this Chinese–Nigeria collaboration could not overcome factors external to the textile-manufacturing industry. Declining infrastructure, erratic electricity, frequent changes in political leadership at the federal level, and the smuggling of less-costly imported textiles (often from China) undermined local textile manufacturing, while inflationary pressures associated with the national oil industry undermined agricultural production, exacerbating the difficulties of obtaining raw Nigerian cotton. In 2007, the UNTL mill in Kaduna closed, although it resumed production in December 2010, assisted by the 100 billion naira Cotton, Textile and Garment Development Fund. Cha Group officials also used their knowledge of the Nigerian textile market as the basis for the marketing of branded, high-quality manufactured textiles, known as Da Viva®, at company-franchised shops in major Nigerian cities. The Cha Group took advantage of digital innovation, both in the printing of these popular textiles and also by advertising them on an attractive website. This article considers the ways in which the United Nigerian Textiles Plc company has maintained production of grey cloth and printed textiles at its mills in Kaduna and Ikorodu-Lagos, along with the marketing of Da Viva® cotton prints, which suggests the continuing, if contradictory, possibilities for this Nigerian–Chinese textile-manufacturing collaboration.