Draper & Rogers (2005, this issue) have put an important subject under the ethical microscope. They have demonstrated that the current, fairly simple, rules applying to the publication of case studies and dissemination of patient information in teaching are inadequate and need revision. This is particularly important because such forms of communication are likely to increase in the future. Many journals, including the British Journal of Psychiatry, generally frown upon case studies as representing little value to science: case studies unnecessarily focus on the particular; their message is only valuable when it is general. However, they aren't going to go away because their educational value is obvious, as anyone who looks at the handling of almost any scientific subject in the mass media will testify. Experts can pontificate on hypotheses, proportions, means and significance to little effect and the real message comes home from a sufferer or successfully treated patient who adds human flesh to a dry factual skeleton. This need to particularise is necessary in all parts of teaching.