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Series:   Elements in World Englishes

Language Ideologies and Identities on Facebook and TikTok

A Southern Caribbean Perspective

Published online by Cambridge University Press:  17 May 2024

Guyanne Wilson
Guyanne Wilson
Affiliation:
University College London

Summary

This monograph examines the ways in which Caribbean content creators use elements of Caribbean Englishes and Creoles in their performances of identity in image macro memes and TikTok videos. It also examines the ideologies that underlie these performances. The data comprises memes from Trinidadian Facebook pages, as well as videos by Guyanese, Barbadian, and Trinidadian TikTokers, and was analysed using the multimodal method designed by Kress. For meme makers, identity is understood as a system of distinction between ingroups and outgroups, and language and other semiotic features, notably emojis, are used to distinguish Trinidadians from other nationalities, and groups of Trinidadians from one another. TikTokers establish their Caribbean identity primarily through knowledge of lexis, but this works in concert with other linguistic features to create authentic identities. Social media content is underpinned by the tension between the acceptance and rejection of standard language ideologies.
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Keywords

World Englishes on social mediamultimodalityindexicalitylanguage and identitylanguage ideologies
Type
Element
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Series: Elements in World Englishes
Online ISBN: 9781009350808
Publisher: Cambridge University Press
Print publication: 06 June 2024

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Language Ideologies and Identities on Facebook and TikTok
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Language Ideologies and Identities on Facebook and TikTok
  • Guyanne Wilson, University College London
  • Online ISBN: 9781009350808
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