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When I talk about storytelling, I often face a problem.
Many people don’t appreciate the power of the art. They associate stories with books, TV shows and films. Sitting back and relaxing. Taking it easy. Fun and entertainment.
Not working life. Not helping them get on in the world. And certainly not compelling communication.
Yet stories are unrivalled in their ability to influence and persuade. Likewise for making a message memorable.
Still not convinced?
Then let’s start this section with a video to see if it’ll help. Click below for a brief but very personal example of the power of storytelling.
I hope that video helped convince you about the power of storytelling. Which is why it features so prominently and proudly both in the book, Compelling Communication, and in the course, Compelling Communication Skills.