If you want to spread word of your work, the media is usually the most powerful way of doing so.

But appearing in the news is the sharpest of double edged swords. Get it right and you can bask in the sunshine of honour and glory. But make a mess of the opportunity and you can fast become a laughing stock.

This section reveals how to attract the interest of a journalist. But also, importantly, how to make sure an interview goes just the way you want, spreading exactly the message you’d like the world to hear.

Which brings us to our traditional knowledge check time: