CONTENTS

pp v-vi

List of Contributors

pp vii-xii

List of Figures

pp xiii-xiv

McLuhan's Global Village Today: An Introduction

pp 1-6

Part I - McLuhan and Media Theory

1 - In-Corporating the Global Village

pp 7-14

2 - Metaphorical Effects: McLuhan's Media

pp 15-20

3 - Hot/Cool vs Technological/Symbolic: McLuhan and Kittler

pp 21-30

4 - Global Immediacy

pp 31-46

5 - The Complementary Aspects of Marshall McLuhan and Postmodernism in the Literary Study of the Internet: Exemplified in the Rhizome Theory of Gilles Deleuze and Félix Guattari

pp 47-58

6 - Dubjection: A Node (Reflections on Web-Conferencing, McLuhan and Intellectual Property)

pp 59-74

Part II - McLuhan and Literature

7 - Herbert Marshall McLuhan: Before The Mechanical Bride

pp 75-84

8 - ‘Cambridge was a Shock’: Comparing Media from a Literary Critic's Point of View

pp 85-92

9 - Master, Collaborator and Troll: Marshall McLuhan, Wilfred Watson and Brian Fawcett

pp 93-104

10 - Taking Action: What Comics Demand of their Recipients

pp 105-116

Part III - McLuhan and Technical Media

11 - Radio Voices: Reflections on McLuhan's Tribal Drum

pp 117-130

12 - McLuhan's Paradigms and Schafer's ‘Soundscape’: Parallels, Influences, Envelopes, Shifts

pp 131-144

13 - Literary Modernists, Canadian Moviegoers and the New Yorker Lobby: Reframing McLuhan in Annie Hall

pp 145-168

14 - The Animated Medium is the Animated Message (?): Reading Animated Moving Pictures with Marshall McLuhan

pp 169-176

15 - Marshall McLuhan and the Emergence of American Television Theory

pp 177-188

16 - ‘The Medium in Your Pocket’: A McLuhanian Approach to New Media

pp 189-200

Notes

pp 201-232

Index

pp 233-242