Americans love to talk about 'greatness.' In this book, Zev Eleff explores the phenomenon of 'greatness' culture and what Americans really mean when they talk about greatness. Greatness discourse provides a uniquely American language for participants to discuss their 'ideal' aspirational values and make meaning of their personal lives. The many incarnations and insinuations of 'greatness' suggest more about those carrying on the conversation than they do about those being discussed. An argument for Abraham Lincoln or Franklin D. Roosevelt over George Washington as America's greatest statesman says as much about the speaker as it does about the legacies of former US presidents. Making a case for the Beatles, Michael Jordan, or Mickey Mouse involves the prioritization of politics and perspectives. The persistence of Henry Ford as a great American despite his toxic antisemitism offers another layer to this historical phenomenon. Using a variety of compelling examples, Eleff sheds new new light on “greatness” and its place in American culture.