Book contents
- Writing for the Reader’s Brain
- Praise for Writing for the Reader’s Brain
- Writing for the Reader’s Brain
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgements
- 1 Writing Is a System, Not an Art
- 2 Clarity
- 3 Continuity
- 4 Coherence
- 5 Concision
- 6 Cadence
- Supplement
- Test Your Chops
- Notes
- Bibliography
- Index
Getting Writing Done
What You Read Influences How You Write
Published online by Cambridge University Press: 12 December 2024
- Writing for the Reader’s Brain
- Praise for Writing for the Reader’s Brain
- Writing for the Reader’s Brain
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgements
- 1 Writing Is a System, Not an Art
- 2 Clarity
- 3 Continuity
- 4 Coherence
- 5 Concision
- 6 Cadence
- Supplement
- Test Your Chops
- Notes
- Bibliography
- Index
Summary
I once regularly performed a party trick for my students. After they sent me a one-page assignment, I would tell them what they regularly read. “You read The Economist and The Wall Street Journal compulsively, cover to cover, every day,” I told a commercial banker, who was astonished, like I’d just accurately guessed his maternal grandmother’s maiden name. “The last time you read a book was in tenth grade,” I told a student finishing an MS in Entrepreneurship, who did a double-take before he confessed, “How’d you know?”
- Type
- Chapter
- Information
- Writing for the Reader's BrainA Science-Based Guide, pp. 50 - 51Publisher: Cambridge University PressPrint publication year: 2024