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5 - Community Commitment Signaling and Black Candidate Evaluations

Published online by Cambridge University Press:  06 February 2025

Julian J. Wamble
Affiliation:
George Washington University, Washington DC
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Summary

If the conventional wisdom brought about by Obama's success with Black voters was true then community commitment signaling should not be necessary for Black politicians as the shared physical similarities should be enough to garner support from Black voters. The findings in this chapter do not support that conventional thinking. On the contrary, I find that community commitment signals are very effective for Black man politicians when the signals they use are costly ones that rely on personal sacrifice. Black woman politicians, however, are perceived to be committed without the use of signals offering important evidence of gendered differences even within the ranks of Black politicians.

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We Choose You , pp. 120 - 147
Publisher: Cambridge University Press
Print publication year: 2025

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