Skip to main content Accessibility help
×
Hostname: page-component-cd9895bd7-hc48f Total loading time: 0 Render date: 2025-01-03T18:13:30.163Z Has data issue: false hasContentIssue false
This chapter is part of a book that is no longer available to purchase from Cambridge Core

Foreword

Get access

Summary

It is fifty years since my introduction to the business scene in West Africa, and I was particularly fortunate to have been throughout my career fairly close to where the action was taking place. My first appointment was as the second male member (there were nineteen girl clerks) of the newly formed Statistical Department in the Niger Company when efforts were being made to bring order and system into the newly acquired group of companies. From there I became personal assistant to the Vice Chairman, who was in effect the Managing Director. From the beginning, therefore, I was able to see Elder Dempster in its rightful position as an important element in West African Trade - as the mainstay of ocean carriage and, consequently, as an arbiter of that most important cost element to the trader, freight. At the lower end of the scale, my own timetable was governed by the fortnightly sailing of the mailboat which had to be caught. Born and brought up in a seaport, I was fascinated by ships and shipping but it was something entirely new to hear these subjects discussed at a top managerial level. My subsequent promotion was to lead me to become Chairman of Palm Line (Unilever's shipping fleet), and eventually at the end of my career, Chairman of Unilever Limited.

My first voyage in an Elder Dempster vessel was in September 1926, when I accompanied the Vice Chairman of the Niger Company on a visit which extended throughout West Africa, and it was largely that experience which enabled me to appreciate the opposing points of view when the two companies were set on a collision course. But even though events must have been extremely painful to both sides (more so for Elder Dempster than for the United Africa Company, which had a fairy godmother in Unilever), there was within the rank and file of both companies a great bond of sympathy, no doubt partly based on a common Merseyside origin. Part of the difficulty arose from Elder's determination not to give the larger firms more favourable terms than the smaller ones - a civilised creed more acceptable now than then.

Type
Chapter
Information
The Trade Makers
Elder Dempster in West Africa
, pp. xviii - xix
Publisher: Liverpool University Press
Print publication year: 2000

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×