In Chapter 2, we move inside the Bournville factory. As Cadbury’s staff numbers grew over the first three decades of the twentieth century, several indoor performance spaces were created across the estate to accommodate the increasing number of entertainments created and staged in-house. These spaces varied enormously, from purpose-built parts of major factory expansions and developments, to found spaces that were temporarily re-appropriated for performance. Framed by a range of performance case studies, the chapter identifies the complexity of Cadbury’s indoor performance and explores the entwined recreational, promotional, and business functions theatrical activity served at the firm’s Bournville headquarters.