Book contents
- Television in the Streaming Era
- Development Trajectories in Global Value Chains
- Television in the Streaming Era
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- Introduction
- 1 Global Communication and the GVC Framework
- 2 The Making of a Digital GVC
- 3 The Rise of Networks
- 4 The Rise of Platforms
- 5 Technology Designed for Scale
- 6 Infrastructure Built at Scale
- 7 Content Production
- 8 Media Delivery
- 9 Digital Disruption, Firm Behaviour, and Industry Structure
- 10 The Transnational Media Firm
- 11 Formulating GVC-Oriented Policies
- Conclusion
- Personal Communications and Interviews by the Author
- Notes
- References
- Index
1 - Global Communication and the GVC Framework
Published online by Cambridge University Press: 30 March 2023
- Television in the Streaming Era
- Development Trajectories in Global Value Chains
- Television in the Streaming Era
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- Introduction
- 1 Global Communication and the GVC Framework
- 2 The Making of a Digital GVC
- 3 The Rise of Networks
- 4 The Rise of Platforms
- 5 Technology Designed for Scale
- 6 Infrastructure Built at Scale
- 7 Content Production
- 8 Media Delivery
- 9 Digital Disruption, Firm Behaviour, and Industry Structure
- 10 The Transnational Media Firm
- 11 Formulating GVC-Oriented Policies
- Conclusion
- Personal Communications and Interviews by the Author
- Notes
- References
- Index
Summary
This first chapter explains why and how the GVC framework can make a contribution to media and communication studies. International communication, the discipline’s subject area dealing with cross-border media scholarship, stands as at a crossroads because its concepts were fashioned when a clear line of demarcation between the local and the global prevailed. This line has blurred, rendering some aspects of the discipline obsolete. The chapter argues that the GVC framework can help lay the epistemological foundations of a forward-looking paradigm that is altogether holistic, multidisciplinary, and cosmopolitan. In the global era, the global cannot be an adjunct to a pre-existing theory but must be inherent to its epistemology. With the GVC framework, the global TV industry can be holistically analysed as a single systemic entity. The first part highlights existing theoretical issues within international communication, and the second explains how the GVC framework can contribute to solve them.
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- Television in the Streaming EraThe Global Shift, pp. 10 - 23Publisher: Cambridge University PressPrint publication year: 2023