Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-4rdpn Total loading time: 0 Render date: 2024-11-09T08:38:25.025Z Has data issue: false hasContentIssue false

1 - Global Communication and the GVC Framework

Published online by Cambridge University Press:  30 March 2023

Jean Chalaby
Affiliation:
City University London
Get access

Summary

This first chapter explains why and how the GVC framework can make a contribution to media and communication studies. International communication, the discipline’s subject area dealing with cross-border media scholarship, stands as at a crossroads because its concepts were fashioned when a clear line of demarcation between the local and the global prevailed. This line has blurred, rendering some aspects of the discipline obsolete. The chapter argues that the GVC framework can help lay the epistemological foundations of a forward-looking paradigm that is altogether holistic, multidisciplinary, and cosmopolitan. In the global era, the global cannot be an adjunct to a pre-existing theory but must be inherent to its epistemology. With the GVC framework, the global TV industry can be holistically analysed as a single systemic entity. The first part highlights existing theoretical issues within international communication, and the second explains how the GVC framework can contribute to solve them.

Type
Chapter
Information
Television in the Streaming Era
The Global Shift
, pp. 10 - 23
Publisher: Cambridge University Press
Print publication year: 2023

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×