Book contents
- Frontmatter
- Contents
- Prologue
- Acknowledgements
- 1 Bringing your technology to market
- 2 So do you really have something of value?
- 3 The first steps towards commercialisation of your technology
- 4 The difficult problem of valuation of intellectual property
- 5 Developing your ideas
- 6 The licensing option
- 7 Forming your own company
- 8 Financing the business start up
- 9 Make your technology a commercial success
- 10 Conclusion
- Appendices
- 1 Business terminology
- 2 Useful addresses
- 3 Sources of marketing advice
- 4 Suggested reading
- Index
3 - Sources of marketing advice
Published online by Cambridge University Press: 02 November 2009
- Frontmatter
- Contents
- Prologue
- Acknowledgements
- 1 Bringing your technology to market
- 2 So do you really have something of value?
- 3 The first steps towards commercialisation of your technology
- 4 The difficult problem of valuation of intellectual property
- 5 Developing your ideas
- 6 The licensing option
- 7 Forming your own company
- 8 Financing the business start up
- 9 Make your technology a commercial success
- 10 Conclusion
- Appendices
- 1 Business terminology
- 2 Useful addresses
- 3 Sources of marketing advice
- 4 Suggested reading
- Index
Summary
- Type
- Chapter
- Information
- Technology TransferMaking the Most of Your Intellectual Property, pp. 216 - 218Publisher: Cambridge University PressPrint publication year: 1995