After the long silence that followed Swift’s return to Ireland in 1714 when the ministry fell and the Queen died, Swift in print achieved a new degree of public engagement, ultimately exploding with unprecedented force in the Drapier’s letters against Wood’s halfpence, a series of shabby but effective pamphlets which staged print and its processes in notably self-referential terms, representing print as a means of bringing people together for the common good. By the triumphant end of the campaign Swift in print was a dynamic brand in a growing Dublin print trade.