Salman Rushdie has a long-standing relationship with cinema and cinematic storytelling. Foundational to many deliberations is the film version of The Wizard of Oz. His novels are deeply invested in an aesthetic that is shaped by European art-house cinema, including auteur filmmakers such as Fellini, Godard, and Buñuel. Increasingly his relationship with Indian popular cinema and Bollywood has been explored, but the cinematic imagination continues to preoccupy Rushdie, not least in his novel The Golden House, where the central narrator is a film scriptwriter who imagines large elements of the plot as a film script. This chapter considers the wider context of cinematic production in relation to Rushdie’s fictional work to uncover the contexts of his cinematic influences and to consider how a cinematic style of storytelling is reformulated throughout his career for an increasingly cine-literate reading public.