This chapter considers the shift towards artisan production in comic books, a process that has led to the elevation of its creators to the status of auteurs. While acknowledging the continued relevance of the term graphic novel, Section 2.1 argues for the adoption of graphic narrative as a scholarly designation. This section also introduces a representative corpus of graphic narratives and reflects on sampling and digitization processes. The author shows how existing scholarship focuses on a remarkably small percentage of an increasingly diverse field, preferring titles created by single authors, published originally in book form, and within the subgenre of the graphic memoir. Section 2.2 argues that the growth of this publishing category has been driven by a complex pattern of appropriation, differentiation, and the reinvention of popular form. Demonstrating how formal features interact with the demands of the literary marketplace, the author traces the evolution of brightness and color – features that have rarely been the focus of sustained consideration.