Book contents
- Research Methods in Language Attitudes
- Research Methods in Language Attitudes
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Foreword
- Acknowledgements
- 1 An Introduction to Language Attitudes Research
- Part 1 Analysis of the Societal Treatment of Language
- Part 2 Direct Methods of Attitude Elicitation
- Part 3 Indirect Methods of Attitude Elicitation
- Part 4 Overarching Issues in Language Attitudes Research
- 17 Researching Language Attitudes in Multilingual Communities
- 18 Researching Language Attitudes in Signing Communities
- 19 Researching Language Attitudes Based on Historical Data
- 20 The Use of Priming in Language Attitudes Research
- 21 Mixed-Methods Approaches to the Study of Language Attitudes
- References
- Index
- References
20 - The Use of Priming in Language Attitudes Research
from Part 4 - Overarching Issues in Language Attitudes Research
Published online by Cambridge University Press: 25 June 2022
- Research Methods in Language Attitudes
- Research Methods in Language Attitudes
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Foreword
- Acknowledgements
- 1 An Introduction to Language Attitudes Research
- Part 1 Analysis of the Societal Treatment of Language
- Part 2 Direct Methods of Attitude Elicitation
- Part 3 Indirect Methods of Attitude Elicitation
- Part 4 Overarching Issues in Language Attitudes Research
- 17 Researching Language Attitudes in Multilingual Communities
- 18 Researching Language Attitudes in Signing Communities
- 19 Researching Language Attitudes Based on Historical Data
- 20 The Use of Priming in Language Attitudes Research
- 21 Mixed-Methods Approaches to the Study of Language Attitudes
- References
- Index
- References
Summary
This chapter provides an overview of how priming can be used to enhance the study of language attitudes. Priming refers to the non-conscious, automatic effect a stimulus can have on subsequent behaviour, arising from experience- or ideologically based associations between items or concepts. In language-based tasks, priming can surface as faster recall or recognition, and can also result in a response bias toward items associated with the prime. This chapter discusses work that examines how priming can be used to examine language attitudes and how priming can impact language attitude ratings. We provide recommendations for best practices and make suggestions for future research.
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- Information
- Research Methods in Language Attitudes , pp. 313 - 329Publisher: Cambridge University PressPrint publication year: 2022