This chapter examines the chain of events that led to the utter ruination of Ichijōdani in 1573, arguing that the Asakura were not mere roadblocks to the glorious process of unification, but central political actors exploring an alternative vision of prosperous, provincial rule. Their decimation at the command of Oda Nobunaga, part of larger campaign of genocidal violence, meant more than the elimination of a warlord family or even a provincial city. A “small universe” of meaningful lives, unique spaces, and powerful creations that is key to understanding the rich diversity of medieval Japan was, in that act of destruction, erased.